Wednesday, March 12, 2008

Workforce Dynamics 3

To date we have looked at four significant areas of Workforce Dynamics that will have a major impact on companies whose very survival depends on a stable and efficient workforce to achieve profitability. The first four areas we examined were workforce fluidity, Generation Y, employee perks and older workers. This month we will look at three key areas that have a great deal of overlap and interdependence; technology, globalization and skills gap.

Technology

No employer needs to be told that the emergence of technology is having an impact on the workplace. Although it would come as a total shock to your children it wasn't all that long ago that email and the internet did not exist. Today most businesses are dependent on that relatively new technology to perform the most basic tasks. Just look around any office when the computer systems are down to witness employees who can barely function without their computers for even a few minutes. This is an amazing impact for a technology that did not even exist when most of the workforce began their careers.

The implications of technology reach far beyond just email and the internet. The explosion of high tech is a double edged sword for employers and employees. For employees it increasingly means they can physically work anywhere and stay connected to the workplace. But this new freedom to roam changes all the rules of the traditional business office. Everything from how to measure productivity to labor law issues arise when employees no longer need to be physically present in an office to accomplish work tasks. As new workers enter the workplace the old rules requiring 8 to 5 office face time will no longer make sense to a generation that cannot remember not being able to communicate instantly with the entire world. Just watch the ease with which teenagers send text messages and you will see how rapidly new technology becomes integrated into our most basic daily activities.

The speed with which information flows can also be overwhelming to employees. Inbox fatigue can quickly set in when communication is instantaneous. Employers and clients may develop unrealistic expectations of how much work a single individual can accomplish in a reasonable work day. Quality may be sacrificed for quantity resulting in employee burnout, stress related illness and high turnover. As new technologies emerge companies must not only pay for the hardware and software to keep pace, they must also constantly train and retrain workers to keep up.

Employers trying to stay competitive with a lean workforce utilizing high tech solutions can find themselves coping with employees who feel isolated, alienated and overwhelmed by the very technology that was expected to solve problems not create new ones.

People and technology will need to be integrated in ways that offer employees the tools to make work more productive while maintaining a healthy work and life balance. Emerging software technologies will bring ever more sophisticated web based intranet and project management applications to the market. These new applications will enable employees to bring the scattered pieces of clients, projects and resources together for faster and more effective collaboration. The ability to manage email, fax, phone and mobile messaging with one integrated message system will soon be the norm. Recent developments such as the popular IPHONE show the market already exists for the next generation of communication devices.

Globalization

Technology has made dramatic changes in the workplace and more than ever before that workplace is global. Technology has not only given us the tools we need to communicate locally. We can now find anything we want anywhere in the world with the click of a few keystrokes. This means not only new market opportunities for many businesses but also the need to think and act with a global view. It may seem challenging to manage your own office team working collaboratively on a project. That challenge is exponentially multiplied if the team is scattered throughout the world. Factor in different time zones, different cultures, different languages and different laws and regulatory environments and you have a completely new respect for multi-national corporations. The Society for Human Resource Management, The 2007-2008 Workplace Trends List states it this way,
"Domestic is global and global is domestic."

The global business model will increasingly impact every employee and business, even those who only see themselves as local. Outsourcing and off shoring have become household words and the shrinking world isn't going to return to pre-technology business norms.

Skills Gap

Business will need a leadership seat at the education table to help plan and implement the training students will need to enter the workforce prepared to face the challenges of a different workplace than their grandparents or parents could foresee. Even jobs that were traditionally low tech have been touched by the technology revolution. Just ask a cross country truck driver about the high tech communications and navigation systems they employ to stay competitive.

A Princeton Brookings journal article on Economic and Labor Market Trends points to an ever increasing demand for high-skilled workers but points out that even traditionally lower skilled positions will require a higher level of technical skill than in previous generations. The US Department of Labor publication "America's dynamic workforce: 2007" has this to say, "Today, and increasingly in the future, a solid education foundation, including completion of post-secondary courses or degrees is needed to compete successfully in the job market."

Another real social impact will be the increasing gap between the wages of the shrinking pool of educated and highly skilled workers as compared to those who lack skills and education. According to the US Census Bureau, one of the largest and fastest-growing groups of young people in the United States are dropouts, rising to almost one out of three Americans in their mid 20's. This trend must be reversed because it cannot deliver the trained and motivated workforce necessary to compete in the global marketplace.

YPP will bring business owners and executives together on May 9 to further explore and discuss the changing dynamics of today's workforce and ways that businesses can adapt to maintain competitiveness.


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Tuesday, March 11, 2008

Online Reputation Management, a Cautionary Tale

Business owners are very careful about managing their reputation but for some reason they have not come to realize the risks involved in the Internet or more specifically what is called social media.

I would like to tell you the story of Kevin, and trust me there is a business story here, but let's watch the train wreck first.

Meet Kevin
This is a true story and an absolute Reputation Management Disaster. Kevin, who happens to be pictured here in a dress, carrying a wand and a fine malt beverage, lost his job and embarrassed his employer with a quick post intended for his friends and peers. Kevin was an intern at a large New York bank. He sent his boss an e-mail letting him know that he had a family emergency and would be out for a day or two. In reality Kevin blew off work to go to a Halloween party back home and take some unfortunate pictures. Wanting to share the excitement of his Halloween costume with his friends he posted the picture to the left on his Facebook Page. By the time Kevin got back to work the picture he posted had already made it to his boss' inbox. Kevin, as you would expect, got fired.

But our story doesn't end with the indignity of getting fired. Kevin's boss forwarded the e-mail exchange to a few people with the attached picture. It ended up making Kevin an overnight Internet sensation. Social bookmarking sites like Digg.com and Reddit.com picked up the story and it became a viral hit with hundreds of thousands of readers enjoying his pain.

Kevin went from being a guy with a bright future and a good internship to being famous for dressing like a fairy godmother, lying to his employer, and getting fired. Not exactly the legacy one would necessarily desire. Not to mention at this moment every Google search for his name is dominated by this story, and he even made the front page for his employer's name!

Anybody nervous yet? Is your mind racing wondering what your employees have ever done online? Or how that might play in front of the next big client proposal? Need to do a Google Search? It's cool I'll wait...

Now for the business angle... How would you like to be the business behind Kevin's story? Oh sure you would get lots of hits on your web site, but those would also be hits to your reputation. Managing your reputation online is serious business. Many prospects will do a search on your business name before they ever contact you and is a drunk kid with a wand the image you want to share with the world? Here are a just a few of the issues to discuss at your next management team meeting.


  • Do you understand what social media is?
  • What is your policy regarding posts in social media?
  • Have you trained all employees on this policy?
  • What if you hire the next Kevin and the story gets away from you?
  • Should you proactively manage your brand in social media?
  • What is the policy of employees using the business name/brands?
  • How should your business be represented in social media?
  • Are you leveraging social media or just watching the world go by?


In closing we recommend that you proactively manage your reputation or it will manage you. Things happen fast on the Internet and you need to stay ahead of the curve or you could be the next train wreck.

Rob Dumouchel
Systems & Marketing Solutions


About the Author: Rob Dumouchel specializes in online advertising and promotion with a focus on new media. Rob manages 50+ web sites for 30 clients generating over 5,000 sales leads or orders each month through Google Adwords.

Other references:

Rob's Internet Marketing Blog
www.myspace.com/adwords_expert
www.linkedin.com/in/robdumouchel

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